The Cookie Fondo Experience
It's hard to keep track of all the goodness we've crammed into one weekend at Phil's Cookie Fondo, so here are the highlights of what to look forward to:
Saturday, October 14th | Pre-Fondo Events
Saturday, Oct 14 - 9:30A Warm- Up Ride
Built for the VIPs, but open to any registrants! Get to know the pros at a conversational pace on a flat, 18-mile loop, starting at our host hotel, finishing at packet pickup nearby.
Saturday, Oct 14 -11:00A Expo/Rider Check-In presented by DoubleTree
When you "Check in" for Phil's Fondo, you get the DoubleTree Warm Welcome, with their signature cookies along with your race packet and swag bag, before you Tour the expo to check out our fine collection of sponsors and partners.
Saturday, Oct 14 - 12:00P Draft Animals Book Launch
Phil didn't sleep last winter, digging deep to finish his new book in time for October release. The Fondo and the book are the culmination of everything Phil knows and loves about cycling, so preorder up your copy and two more for your friends to get them signed!
Saturday, Oct 14 | Special Offers from Verizon
Check your race packet for a gift card and a special offer from Verizon and Samsung, exclusive to Phil's Fondo as part of their sponsorship. It's a generous added-value for riders, so cruise over to the Verizon store to cash in!
Saturday, Oct 14 | Cookie+KOM Collection by Castelli
Don't forget your kit from Castelli! Fun design, Italian quality, and possibly the greatest socks ever made.
Saturday, Oct 14 | VIP Dinner & Special Guests
VIPs will schmooze with the pros at Pedaler's Fork, but anyone registered can join for a $100 donation to No Kid Hungry RYAN CORRECT THE PRICE BUT I THINK THAT'S THE BEST WAY TO WORD IT?
Sunday, October 15th | Event Day
Sunday, Oct 15 - 7:00A Registration Opens
If you can't make it to early rider check in/packet pickup Saturday, get there early to beat the lines, but we'll take care of you. Coffee from 10Speed Coffee available at 7:00A.
Sunday, Oct 15 - 7:30A - Ride! Eat Cookies! Repeat!
We've worked all year to bring a ton of fun activities and added value for riders, but the ride the main reason you're here, and it won't disappoint. Suffer on Malibu's tough climbs, and recover with fun descents and breathtaking ocean views, fueled by Clif products, fresh fruits and gourmet cookies from Chef Jeff Mahin.
Sunday, Oct 15 - 11:00A | Meal Service Begins
The first finishers can start chowing down, with literally some of the top cookie talent in the world, courtesy of Chef's Cycle and No Kid Hungry. Hope you didn't fill up on cookies!
Sunday, Oct 15 - CLIF Bar Stop with 10 Speed Coffee
Clif bar wanted to provide more than energy bars and drink mix, so they're hosting a luxurious rest stop for you, right by the beach. Soak up some fresh air, put your feet up, have a snack, and enjoy an iced or espresso from 10-Speed. We know that folks like to skip rest stops sometimes, but DON'T MISS THIS ONE!
Sunday, Oct 15 - Hosted Aid Stations by Local Bike Shops
Have a little fun at the rest stops! Get to know some of your local bike shops, who jumped at the chance to show their fun side at Phil's Fondo. Special thanks to our local partners:
- Helen's Cycles
- Velo Pasadena
- Incycle SoCal
Sunday, Oct 15 - 3:00P Cannondale Bike Raffle
Buy a raffle ticket for $20, ALL proceeds go to No Kid Hungry kid and help fight childhood hunger. Win a brand new Cannondale! So much winning!